Data scarcity and GDPR: How Data Augmentation enables training powerful and ethical AIs

Nantes-based deeptech Octopize is expanding its software suite to address the growing number of AI use cases, offering unprecedented flexibility between privacy protection and data utility. By combining anonymous synthetic data, pseudonymization, and data augmentation, the platform enables the transformation of blocked data into immediately actionable data.

Data scarcity and GDPR: How Data Augmentation enables training powerful and ethical AIs

Nantes, June 26, 2026 – While AI is becoming ubiquitous across all sectors of the economy, a major obstacle is paralyzing innovation: the real problem no longer lies in the maturity of algorithms, but in data access. Today, it's estimated that 80% of enterprise data remains unusable. Scarcity, regulatory constraints (GDPR), organizational silos... these obstacles create an operational "glass ceiling" that turns AI training / data exploitation into a significant technical and legal challenge. To solve this complex equation and reduce "access debt," Octopize announces the evolution of its application into a complete software suite, integrating unprecedented data augmentation and pseudonymization capabilities.

Data Augmentation: the answer to scarcity

An algorithm is only effective if it can handle the unexpected. Until now, companies faced the "wall of scarcity": a severe lack of data for atypical but critical events (fraud, outages, rare diseases).

This is where the paradigm shift promoted by Octopize comes in: data frugality. Much like energy sobriety, the race for massive data collection has become costly, risky, and hindered by regulations. The goal is no longer to accumulate more and more, but to do better with less.

Thanks to the approach developed by Octopize, organizations are no longer forced to choose between performance and security. By leveraging augmentation through synthetic data generation, it is now possible to expand a limited initial dataset to simulate these critical scenarios. This technology allows for the creation of vast training datasets, statistically faithful to the original, without ever exposing any real information. Companies can thus correct algorithmic biases, strengthen the resilience of their AI models, and accelerate their R&D in full compliance.

A software suite that adapts to all use cases

Recognized for its cutting-edge expertise in anonymization via synthetic data, Octopize is now reaching a new milestone. Aware that each data project has specific constraints regarding volume, format, and confidentiality, the deep tech company is unveiling a new suite of tools.

The Octopize application now integrates advanced features for pseudonymization anddata augmentation. By offering this flexibility, the solution allows technical teams to adjust the level of protection according to their precise needs, while ensuring proof of compliance and preserving the highest level of statistical utility on the market.

“Data blocking is not just a technical problem; it's a major impediment to economic performance. With our comprehensive software suite, we enable companies to stop blocking their data for protection, and instead secure it to unlock its full value. We provide them with the technical means to train ethical and high-performing AIs, transforming a compliance-related cost center into a true growth engine,” emphasizes Olivier Breillacq, CEO of Octopize.

Discover these new features live: Webinar on June 30

To concretely demonstrate how to overcome data scarcity, radically reduce time-to-market, and secure your projects, Octopize experts will give you a look under the hood of their application.

[Product Webinar] Pseudonymization, Augmentation: exclusive demo of Octopize's new features

  • Date: Tuesday, June 30, 2026
  • Time: 11:15 AM – 12:00 PM
  • Agenda: Live demonstration of the app's new features: dataset augmentation and pseudonymization configuration, followed by a Q&A session.

👉 Registration open to journalists and data professionals: https://meet.zoho.eu/zgtm-ska-kuy

About Octopize:
Founded in 2018 and based in Nantes, Octopize is a pioneering French deep tech company specializing in the protection and leveraging of sensitive data. Its mission: to unlock data usage, which is currently the main obstacle to AI development.

Thanks to its multi-patented synthetic data generation technology, Octopize transforms real data into anonymous "trusted data." This paradigm shift unlocks the potential of data with a high ROI (up to 12 months saved on product development, augmentation of rare data), while ensuring full compliance (GDPR, AI Act, HIPAA) and maintaining statistical utility.

Octopize currently supports over 30 clients (healthcare, finance, defense). Its method has been validated by a scientific publication in the prestigious journal Nature Digital Medicine and the company has received numerous awards from the tech ecosystem (including the Bpifrance i-Nov competition, Cyber@StationF by Thales, Responsible AI by Orange...).

👤 Founder & CEO: Olivier Breillacq
🔗 Learn more: octopize.io
📄 Scientific article on the method: Nature Digital Medicine

Press contact: Gabrielle Crolard, gabrielle@octopize.io

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